Kering CEO Luca de Meo unveiled his strategic plan in Florence on 16 April 2026, branded 'ReconKering' around the motto 'True Luxury, Next Luxury'. True luxury is authenticity and craftsmanship; next luxury is new technologies, new consumers and new categories. Kering commits to doubling its recurring operating margin — 11.1% in 2025 — over the medium term.

The group is restructured into four divisions (fashion and leather, jewellery, eyewear, group services) supported by five cross-company platforms (industrial, client, technology, sustainability and support functions). Gucci will push further into leather goods; Saint Laurent strengthens menswear and expands in Asia; Bottega Veneta extends beyond leather into full womenswear and menswear; Balenciaga is repositioned as an innovation brand for the next generation. Jewellery houses Boucheron, Pomellato, DoDo and Qeelin merge into a single integrated unit anchored by the pending acquisition of manufacturer Raselli Franco. Kering Eyewear partners with Google to lead in 'luxury smart eyewear'.

To reduce dependence on Gucci — which lost a third of its revenue in two years and halved group profits — a new House of Wonders fund will back young non-European brands, including Chinese labels, and Kering has teamed with the Italian manufacturing union H Moda. Operational discipline includes fewer but better-located stores, simplified assortments, tighter production and centralised media buying. Source: Les Echos, 16 April 2026, Philippe Bertrand.